Normal view MARC view ISBD view

From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.

By:

De Chernatony, L

Material type: Text

TextOriginal language: English Publication details: Oxford : Butterworth-Heinemann, 2001Description: xv, 293 p., [8] p. of plates : ill. (some col.), port. 24 cmISBN:

750646144

Subject(s):

Brand name products.;Trademarks.;Product management

DDC classification:

658.827 21 CHE 2001

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library Section SB- R304	658.827 CHE 2001 (Browse shelf(Opens below))	Available		P-26178

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)