TY  - BOOK
AU  - De Chernatony, L.
TI  - From brand vision to brand evaluation: strategically building and sustaining brands 
SN  - 750646144
U1  - 658.827 21
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Brand name products.;Trademarks.;Product management
N1  - Includes bibliographical references and index
ER  -