De Chernatony, L. <br/><br/>
From brand vision to brand evaluation :  strategically building and sustaining brands / 
Leslie de Chernatony. 
 - Oxford :  Butterworth-Heinemann,  2001 
 - xv, 293 p., [8] p. of plates :  ill. (some col.), port.   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>750646144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.;Trademarks.;Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE 2001