From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 750646144
- 658.827 21 CHE 2001
Item type | Current library | Call number | Status | Date due | Barcode |
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Library Section SB- R304 | 658.827 CHE 2001 (Browse shelf(Opens below)) | Available | P-26178 |
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658.8/02 MAM 2013 Marketing strategy : the thinking involved / | 658.8/7 RON 2014 Nontraditional media in marketing and advertising / | 658.8 BOM 2013 Marketing for cultural organizations : new strategies for attracting and engaging audiences / | 658.827 CHE 2001 From brand vision to brand evaluation : strategically building and sustaining brands / | 658.84 ECO 2001 E-commerce and v-business : business models for global success / | 658.84 HOE 2000 E-enterprise : business models, architecture, and components / | 659.1 ANC 2013 Creativity and advertising : affect, events and process / |
Includes bibliographical references and index.
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